Case Study

Community Engagement Campaigns to Raise Awareness

In just one month, the HWapps Digital Community Engagement Campaign brought 773 unique users to the new Able2 website, showcasing the organization as a valuable company and a rewarding employer to work for.

The Challenge

Able2 was having a difficult time promoting and growing their brand.

The Solution

HWNY built a new website and ran targeted paid ad campaigns reaching local communities and inspiring them to act.

5000 K

people within Able2’s service area reached

300

unique users going to Able2’s new website, either via Facebook Ads or by organic search

The Client

Located in Elmira, New York, Able2 believe that people with disabilities are powerful contributors to the community, and that all true support is rooted in person-centered practice. They believe the power of potential is realized through partnerships between those they serve, those they employ, and the community in which they reside. They believe such partnerships should be formed with a commitment to ethical, responsive, and high-quality support for individuals with disabilities.

Mission

Mission is to enhance the quality of life of those they serve.

Location

Elmira, New York

Project Overview

Able2 was struggling to grow and promote their organization’s brand, services, employment opportunities, and pathways for community support and engagement within their service area. Able2 partnered with HWNY to build and promote their brand via a brand new website, boost awareness around the valuable career opportunities they offer, connect their community to the vital services they provide, and offer easy ways for the community to give back or lend help to their overall efforts. http://able-2.org/

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Community Engagement Campaigns to Raise Awareness

In just one month, the HWapps Digital Community Engagement Campaign brought 773 unique users to the new Able2 website, showcasing the organization as a valuable company and a rewarding employer to work for.

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HWapps is the digital arm of Health WorkForce New York (HWNY), a nonprofit 501(c)(3) with long-standing community partnerships working together to grow, recruit, train, and retain a quality health workforce so underserved communities can thrive.

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