The Challenge
The Solution
The Client
Located in Elmira, New York, Able2 believe that people with disabilities are powerful contributors to the community, and that all true support is rooted in person-centered practice. They believe the power of potential is realized through partnerships between those they serve, those they employ, and the community in which they reside. They believe such partnerships should be formed with a commitment to ethical, responsive, and high-quality support for individuals with disabilities.
Mission
Mission is to enhance the quality of life of those they serve.
Location
Elmira, New York
Project Overview
HWapps met with Able2 and discovered their concern about the lack of qualified DSP candidates applying for the job. Through Facebook Ads to capture the attention of the target audience, HWapps created a strategic plan to inspire qualified candidates to click and learn more about the position. This, in turn, led them to complete an employment screener form. As part of the campaign, HWapps created graphics, images, inspiring messages and stories, a DSP recruitment landing page, a screener form, and a recruitment video for Able2.