Nurturing and Engaging Recruitment Strategy

Initially, Crouse Community Center (CCC) struggled to recruit into high-needs positions like CNA and LPN roles. After succesful HWNY recruitment campaigns that boosted the number of qualified candidates by over 200% in just two months, CCC discovered a brand new challenge: the tidal wave of new applicants made it harder to personally manage the communication and engagement with each individual candidate, and candidates were dropping off and disappearing. Without the capacity to manage and engage all its new candidates, CCC was no better off than they were before the recruitment campaigns, and CNA and LPN roles still remained unfilled. HWNY saw a unique opportunity to setup an added layer of digital engagement: a set of tools designed and setup to nurture and engage candidates automatically, and at scale. Included in this set of tools are two-way text messaging tools, a communication dashboard that CCC can use to easily track and manage communications, automated emails, and texts. The tools also included reminders capable of communicating custom messaging and information to candidates, and a series of workflows setup to automatically schedule candidate interviews and bring people into the application process. By automating much of the early application phase and the candidate engagement component, CCC bought back time and positioned itself to handle more candidates at scale. Applicants benefited from a more nurturing and supportive environment with the ability to both receive and send communications to CCC. https://crouserecruit.wpengine.com/